YSL is sending five renowned bloggers on a journey around the country to discover and reveal their very own PARISIENNE experiences in New York City, Miami, Chicago, San Francisco and Los Angeles. YSL has chosen an ensemble of women with passions for beauty, art, design, music, fashion and food to create a travel diary of their trip. Stay tuned here to read articles, see photos and follow the women on their journey.
i like the concept because there’s isn’t heavy product placement in the stories (which would have ultimately made the bloggers look like sell-outs and the ‘experience’ a bit fake).
how to do your hair like a frenchie
urban bikers in NY
(ps: one of my favourite perfumes that i use often is YSL elle – so if parisienne is even vaguely similar, it’s probably amazing. i am very partial to darker/rich scents like viktor & rolf’s flowerbomb, kate moss’ fragrance etc)