august 1970

this particular vogue looks like a cracker. a cracker!

long skirts, flared pants, corduroy. check. check.

francoise hardy:

charlotte rampling:

michael douglas (!)

this coat!

and this rad chick

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i would like to live here (please)

as a kid, friends of my parents had the most beautiful mid-century modern house situated on a hilltop that overlooked a valley (all mountains and vineyards and awesomeness). but i didn’t care about the view, i was only interested in the house. it was a single storey design with split levels and low ceilings – made basically entirely out of wood and glass. each room was on a different level and my brother and i used to explore from the bedrooms at the top making our way down through the tv room, kitchen, dining room, formal living room and guest bedrooms at the bottom. it was magic. then they moved, sold the house and it got demolished. i think i cried the day i found out.

if you just read that long story you might understand where my love for mid-century modern houses comes from and why i would love to live in one some day. nothing makes me feel more at home.

this is the beattie residence, designed by ulrich franzen.

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George Tscherny for Pan Am

found this collection of artwork george tscherny designed as part of an installation of modular display systems for pan am airlines in 1972 over at container list.

designed to be sent to travel agencies to promote the airline’s vacation locations… the modular system was shipped in custom-fitted cardboard that held prints and mounting instructions, marked on the exterior in heavy type with the contained location. the patterns were used in combination to promote particular destinations or simply to provide a more abstract tone of travel – tscherny recruited many different artists to contribute images 14.5 or 18 inches square. in one loose set, tscherny also included a selection of panels that he made himself: produced very quickly, they reveal the extreme dexterity the designer had with different modes of illustration and photography—an aspect of his work that is often overshadowed by the striking layout design.

explore the entire set here.

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