oh, perfect swedish homes (tra la la)

have a sneaking suspicion that the apartments for sale at alvhem are cleverly furnished, styled and photographed by mega smart swedish real estate agents – duping us all into believing that we are inferior beings with inferior apartments.

i’d like to imagine that these are real homes, though. and then i ask myself… but why would you sell?

(they even have prop cats)

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  1. says

    These are surely real homes – if not then Swedish real estate agents are a force to be reckoned with. The pictures are just gorgeous – I especially like the blanket strewn on the bed and the amazing bookshelf in the bedroom. The only answer to why would they sell is that they have found somewhere better – can you even imagine what that must be like?!

  2. says

    well, if they are not homes, I wonder where my colleague’s friend is REALLY living then… :) the props are definitely the real estate agents as the same the same Tretorn rubber boots, plants and even chairs often pop up in these pics.

    Then again, I have the same wooden floors, high ceilings, big windows here in Finland. I’m just missing the stylist!!

    • says

      @elizabeth i think those kind of fireplaces come standard in many swedish apartments like this – they are likely original fittings from when the buildings were built. the candles probably just indicate it’s not functioning anymore!