Modern fashion photography was born when three brothers, Parisian postcard photographers, shifted their lenses to the upper echelon of French society in the early twentieth century. As impromptu portraits of beautiful women in inimitable finery at racecourses, resorts, and cafes began to appear in magazines, courant designers such as Chanel, Hermes, and Madeleine Vionnet rushed to send their models to posh watering holes to be photographed with the beau monde.
so says an excerpt from Elegance: The Seeberger Brothers and the birth of fashion photography. i was on my usual google image searching misadventures when i came upon the first pic in this post, and i instantly started scouring around for more. i vaguely remember the sartorialist talking about this book once upon a time and the pic of that wonderful lady in the menswear perched on top of that fence has been saved to my computer for years… this book seems like a must have. how’s that sofia coppola doppelganger in the second pic? can’t believe this was the thirties.
matching your outfit to your dog? magic.