i’ve been following Tavi‘s new online magazine Rookie“an online publication for teenage girls featuring writing, photography, illustrations, videos, and more” – since it launched this week …and i’m actually pretty jealous because i wish something as smart as Rookie had existed when i was a teen. readers are in for a treat just going by their list of contributors (many of whom i recognise from flickr and around the internet). one such person is Petra Collins who i posted about earlier this year – she styled & photographed this editorial for Rookie called School Spirit.

all photographs by Petra Collins for Rookie magazine


  1. I love this editorial!
    I didn’t realize Tavi’s magazine had launched already. Off to go check it out…

    ♥ Gina Michele

  2. When we were kids, though, we had the luck of the original Sassy. :D (Ok, at least I did, in Hawaii.)

  3. this might be my favourite thing that petra has done! the clothes are so cute! but I love highschool style. not that I want to be in highschool again. but I would love to wear those outfits.

  4. I was so excited for Rookie’s launch! I agree with you – I really wish something like this had existed during my high school career. I think I picked up a fashion magazine maybe once or twice? (I got all of my editorials online through livejournal).

    This particular editorial is stunning!

  5. actually it only launched yesterday, september 5th. (you said it launched barely a week ago but it wasn’t up until yesterday). that was the official launch date. anyway, exciting.

    • yeah i wrote this post intending to put it up later this week but decided to post it anyway. guess i should have changed that – c’est la vie.

  6. mmmm, kinda porny in a light way….I thought teens were smarter than that….this reminds me of Rex Reed’s review of the movie Annie…he said it should have been named “Little Annie’s Panties”…..I haven’t gone to read anything, because I can’t get past the regressive titillation of teenage girls..

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