Ulyana Sergeenko

yesterday i had a jaw on the floor moment when i saw the lookbook for the debut collection by Ulyana Sergeenko spotted on Lisa’s blog (do you read Lisa’s blog? you should). you may know Ulyana from street style blogs, as she is often seen at various fashion weeks around the world. i didn’t even realise that she was a designer – but the collection is 100% her. especially when she was spotted in this red dress and wore these shoes, not to mention this little get up.

click on the images for larger versions

all images courtesy of etoday

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  • Reply Betül Wednesday 7 September, 2011 at 11:54 am

    oh my! These are all so cute! mostly the skirts!

  • Reply Edelweissnyc Wednesday 7 September, 2011 at 1:16 pm

    So so beautiful! I think my fav is the 4th one with the long blueish skirt. Love the hair and make up too.. Done to perfection!

  • Reply Kate @ lovelornunicorn Wednesday 7 September, 2011 at 1:46 pm

    Oh my lord. How intensely amazing.

  • Reply Caitlin Rose Wednesday 7 September, 2011 at 4:59 pm

    UHHH, I know I saw this on Honey Kennedy this morning and was totally floured! It’s like the best debut I’ve ever seen. I’m obsessed!

    • Reply Bella Saturday 10 September, 2011 at 12:22 pm

      Your are right Caitlin!

  • Reply Naomi Wednesday 7 September, 2011 at 6:36 pm

    Love love love. I can’t not look at the amazingness that is this collection. I keep finding new favorite things about it. Smitten.

  • Reply Josefine Laul Wednesday 7 September, 2011 at 7:06 pm

    This is very pretty!

  • Reply Katie Wednesday 7 September, 2011 at 9:49 pm

    Uh-may-zing, like a crazy 40s style fairy tale princess

  • Reply Achariya Wednesday 7 September, 2011 at 10:56 pm

    The designer totally has a tumblr!

    Her own style is as amazing as what she designs.

  • Reply Rose Thursday 8 September, 2011 at 12:06 am

    Jesus H., I love what the Russian designers are doing right now. Its all so retro, bold, and crisp, but with this pervasive fairy tale quality to it…and the slightest undertone of grittiness….yum! And then, of course, when you get these girls like Ulyana and Vika (swoon) wearing their own stuff, they are such fantastic ambassadors of style.

  • Reply hannah Thursday 8 September, 2011 at 2:04 am

    It’s so intensely perfect! I would wear every one of these garments with pride!

  • Reply Christina Thursday 8 September, 2011 at 3:47 am

    wow! such a great collection!

  • Reply Linda Thursday 8 September, 2011 at 7:58 am

    Wow! I can see Ulyana in every single one of these outfits, hairstyles included. Pretty pretty… and I love the illustrative qualities of the photos.

  • Reply Lisa Thursday 8 September, 2011 at 8:30 am

    Diana, you are brilliant – thanks for more info on Ulyana! Thanks too for the blog plug ;) xx

  • Reply Ismay Thursday 8 September, 2011 at 1:26 pm

    This is incredible, I love her style and she has created something just amazing here!

  • Reply Sam Thursday 8 September, 2011 at 1:26 pm

    I love everything about the collection and the lookbook. Totally glorious!

  • Reply Jess Thursday 8 September, 2011 at 7:55 pm

    One word: PHENOMENAL

  • Reply Catherine Thursday 8 September, 2011 at 9:32 pm

    I had seen some of these images circulating on Tumblr, but I had no idea where they were from. Now it TOTALLY makes sense. I love Ulyana Sergeenko – she’s always dressed perfectly (and her posture!!! amazing). These looks totally reflect her style and ah, I want every. single. thing.

  • Reply jen Friday 9 September, 2011 at 11:51 am

    Wow, MM. Nice find.
    The peasant skirts and ww2 lady vibes are amazing. This post seriously made up for a pretty crap day.

    The shoes! Oh my.

  • Reply katie antoniou Friday 9 September, 2011 at 7:18 pm

    I DIE.would happily swap everything I own for a wardrobe like this.

  • Reply Bella Saturday 10 September, 2011 at 12:20 pm

    Wow, seriously the most amazing collection I’ve ever seen! And I was really blown away by the bow ties. I bought this week lots of bow ties ’cause they look pretty and this morning I thought to myself, hm what to do with it… and what a coincidence.. I’d wore them too around my waist! hihihii

  • Reply Joy Sunday 11 September, 2011 at 6:48 am

    Wow this stopped me in my virtual track. Crazy gorgeous. So happy you’re always posting all these beautiful things.

  • Reply Chuck Sunday 11 September, 2011 at 8:31 pm

    Oh my gosh, it is so glamorous and beautiful and fairy tale-ish!

  • Reply Clara Tuesday 13 September, 2011 at 4:51 am

    where can I buy these beautiful things?? I will sell my right arm to wear these!

  • Reply lisa Tuesday 13 September, 2011 at 5:38 pm

    jaw on the floor is the only description. I mean I almost felt ill. But in a good way, if you understand. Is it completely ridiculous to be determined to dress like this every day? I mean can you actually imagine? Thank you for the tip off. As ever, I am in love with your posts xxx

  • Reply Sara Wednesday 14 September, 2011 at 1:15 pm

    She sould take over Dior….

  • Reply Alvaro Friday 16 September, 2011 at 6:50 am

    This is what heaven must be like.

  • Reply Laura Friday 23 September, 2011 at 5:23 am

    Does anyone know if and when and where these pieces might be up for sale? I am dying of lust.

    • Reply Cate Friday 21 October, 2011 at 5:38 am

      Please. Tell me. I must know!

  • Reply Todd Friday 21 October, 2011 at 4:01 am

    Brilliant! Amazing clothing, beautiful models, and captivating styled photography.

  • Reply Jane Tuesday 22 November, 2011 at 7:50 am

    Does anyone have any idea where to purchase these?

  • Reply byza Sunday 19 February, 2012 at 4:40 pm

    Generally they are very suitable for muslim women. Thanks Ulyana!

  • Reply A Russian Fairytale by Ulyana Sergeenko « Where The Sweet Things Are Thursday 15 March, 2012 at 3:19 am

    […] from the Fall/Winter collection via Miss Moss Spring collection via Vogue Russia a. Share this:TwitterFacebookLike this:LikeBe the first to like […]

  • Reply Rina Saturday 21 April, 2012 at 11:11 pm

    Please anybody tell me where to byu this!!!!!!!!!!

  • Reply Nina Sunday 3 February, 2013 at 7:02 pm

    Very feminine. The semi-sheer tops are sophisticated and lovely.

  • Reply Films From The Range » Alexander Terekhov Tuesday 12 November, 2013 at 4:00 am

    […] revival of old-school glamour that Ulyana Sergeenko brought on the scene (first in her debut Fall 2011 collection, and succesfully again in her sophomore Spring 2012 pieces) – I’m equally as […]

  • Reply Maria Zlata Sunday 15 December, 2013 at 8:56 am

    She is my new fashion icon!!! I wish I would know her earlier… But, where can I buy something?

  • Reply vlada shokina Monday 13 January, 2014 at 10:41 pm

    Guys i have three dresses by her: one not worn at all, two worn only three times. I really want to sell them because I lost weight and can’t wear them anymore they are al size 38. please contact me if you want any further information, i can send you pictures and all the details. we can communicate the price, because i know how expensive they are therefore, i will be gladly hear your offer.
    Thank you

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