Design, Fashion
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Anett Hajdu

i love the beautiful identity & packaging work that designer Miklos Kiss developed for fashion designer Anett Hajdu’s A/W 11/12 accessories collection. Miklos explains the design on his website:

Anett Hajdu’s accessories collection concept: in the chaos caused by contemporary and eclectic fashion trends, it is a pleasant feeling to turn toward to the style of puritanism what inspired by the nature and people costumes who are living with the nature. People and their everyday objects, animals and the atmosphere around the arctic circle provided a starting point for this design collection. Every single bag contains a unique individuality in hidden leather-jewels that helps us to perform as a part of the pure nature. These bags reveals the hidden animal from us. The packaging concept fits for the main design theory. The casing remind us for the meat industrial wrappings, the hunter accessories as well as a little Skandinavian sense.

and here’s the lookbook for the bags & headpieces from Annet’s website:

lookbook credits: all the garments : kepp showroom / clothes : adél kovács, teréz havancsák / shoes : szandra hofstaedter / bags and head pieces : anett hajdu / photo: peter hencz / creative conception: angie palmai / hair: kászon hortobágyi / make-up: richárd cs. fazekas / model: sara (icon)

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3 Comments

  1. Absolutely disgusting, does she actually use wolf fur or does it say that on the tag to be cool or something?! Isn’t that illegal? It hardly matters what kind of animal it is, cruelty is CRUELTY. I’m outta here. Good luck with supporting that evil.

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