i spotted a shot from the Mother collection on Pinterest – uncredited, of course, grrrrr – but it wasn’t until this post on Style Bubble that i learned that this is the new range from Yokoo (of hand-knitted scarves and accessories fame).
Mother stems from the desire to rid the fashion world of the notion that modern feminism is the absence of femininity. I wanted to design clothes for true feminist. Women who are not afraid to be women. Women who don’t muster up the courage to say, “yes” but feel quite comfortable in the ease of saying, “no.” Mother stands for an authoritative approach to femininity. In nature, the more unseen a power, the more of an authoritative the role.