Fashion
comments 11

Mother

i spotted a shot from the Mother collection on Pinterest – uncredited, of course, grrrrr – but it wasn’t until this post on Style Bubble that i learned that this is the new range from Yokoo (of hand-knitted scarves and accessories fame).

Mother stems from the desire to rid the fashion world of the notion that modern feminism is the absence of femininity. I wanted to design clothes for true feminist. Women who are not afraid to be women. Women who don’t muster up the courage to say, “yes” but feel quite comfortable in the ease of saying, “no.”┬áMother stands for an authoritative approach to femininity. In nature, the more unseen a power, the more of an authoritative the role.

Subscribe to posts via Email

11 Comments

  1. Mother stems from the desire to rid the fashion world of the notion that modern feminism is the absence of femininity, but apparently thinks nothing of the notion that a good portion of the world’s feminists, particularly those living in the global south, have more important things to worry about than dropping $1100 on a tunic.

    • I think that’s a bit unfair considering it’s the only item in the shop for that price (and is clearly stated as vintage and one of a kind). prices range from $33 – $85 which I think is reasonable especially in comparison to other handcrafted items on Etsy or anywhere else on the internet for that matter.

  2. I hear you, but whether we’re talking about a $1100 tunic or an $85 apron, I think it’s objectionable to use feminism to sell a product that has little to do with feminism.

  3. i think i agree with amelia- to me the concept of “authoritative” and “feminist” and not really mutual. from a design pov this is certainly interesting. but from a philosopical stance, should feminism seek to supplant partriarchy or authority, or rather offer a new paradigm?

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>