Fashion

Schier Vellies

Schier Shoes has been making velskoen out of Swakopmund, Namibia since 1935. 8 guys make them completely by hand and turn out 20 pairs of vellies a day. of course if you’re a south african you’ll know velskoene well as we all grew up with them – you probably call them vellies or skoens or veldskoene (as i always have). this humble shoe has been enjoying a  fashion revival in the past few years, popping up in all our department stores and being worn by the young & hip. i suppose vellies are to south africans what clogs are to the swedes – people will keep wearing them whether they are cool or not.

Velskoen, pronounced “fell-skoon” and known colloquially as “vellies,” are the ancestor of the modern-day desert boot. Vellies were first made in the 1600s, inspired by the footwear of the Khoikhoi tribe and crafted using raw materials. Later, our vellies were adapted by British travellers, packaged and renamed to be what we now know as desert boots.

Schier recently collaborated with Opening Ceremony to produce some great limited edition vellies that are accompanied by an amazing lookbook shot by photographer Jason Eric Hardwick (can’t wait to see the entire thing!) …they’ve also brought out a neon capped version which is just too cool. you can order vellies in all sorts of different colours & hides from their website.

all images courtesy of Schier & Jason Eric Eardwick

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22 Comments

  • Reply Natasha Fatah Wednesday 30 May, 2012 at 9:47 pm

    Oh awesome pictures!!

    xoxo
    ~Natasha Fatah~
    ~Natasha Fatah~

  • Reply hanna Wednesday 30 May, 2012 at 9:59 pm

    i love these. so much. neon toes!

  • Reply Paige Geter Wednesday 30 May, 2012 at 10:43 pm

    So great. Sooo great.

  • Reply Vicki Wednesday 30 May, 2012 at 11:26 pm

    Love this post esp the pix of the neon-capped vellies. If you ever get to Wuppertal, they also have a veldskoen history – a legacy from the Moravian missionaries who originally set up shop there and taught the locals a trade. V x

  • Reply Alice Thursday 31 May, 2012 at 12:00 am

    WOAW !! Really cool photos, for really cool shoes !!

  • Reply Banana Meet-Cute Thursday 31 May, 2012 at 2:41 am

    I’ve never heard of these before, they are like the perfect shoe! I’m especially into the neon capped ones, that mix of neon and brown leather is soooo good!

  • Reply Kate {Something Fabulous} Thursday 31 May, 2012 at 3:27 am

    I love these shots! Gorgeous! x

    Kate {Something Fabulous}
    http://thesomethingfabulous.blogspot.com

  • Reply Aurora Thursday 31 May, 2012 at 4:31 am

    Hi! Thank you for the wonderful write-up & kind words!!

  • Reply islabell Thursday 31 May, 2012 at 8:17 am

    I grew up in these shoes!!!
    Next time I am home in Namibia I’ll have to pick up another pair. I love these colours and Vellies are so comfortable.
    Thanks for sharing these sweet photographs. I feel a little homesick now.

  • Reply Iva Thursday 31 May, 2012 at 9:29 am

    This is so good!

  • Reply Cari Thursday 31 May, 2012 at 10:16 am

    Ah absolutely love the neon toed shoes. This shoot totally reminds me of Tretchikoff’s paintings. Love it!

  • Reply Monica @ All Things Lovely Thursday 31 May, 2012 at 11:48 am

    Wow, so amazing.

    Such great photographs as well.

  • Reply Valentine Thursday 31 May, 2012 at 12:34 pm

    The pictures are amazing!!

    I am happy when I see so much talent coming out from Africa. Especially when they make it through outside the continent…!
    Thanks for making us discovering this artist. and photographer..!

    ❋ The adventures of a fashion designer…
    http://blog.valentineavoh.com

  • Reply Camille Thursday 31 May, 2012 at 2:42 pm

    These pictures are amazing, very beautiful …!
    I love yourblog ;)

  • Reply Kate Thursday 31 May, 2012 at 9:36 pm

    I can’t believe I never heard of these before! I guess to us in the states the closest thing would be desert boots? Can’t wait to see these in person

    Kate
    http://www.theforgetfulwife.com

  • Reply Ida Ayu Melati Friday 1 June, 2012 at 3:10 am

    man! those photos!! I ove it.. I love the landscape too…ooohhh…

  • Reply Riyka Friday 1 June, 2012 at 10:07 am

    You have made my day with this post!! What style!!

  • Reply Cecile Friday 1 June, 2012 at 11:37 am

    How cool! I only read your blog every few weeks but whenever i do there is something showstopping going on.

  • Reply Andrea Saturday 2 June, 2012 at 10:43 pm

    Loving this local craftsmanship from my home country. Thanks for spreading the word on this. So fast forward. Pictures are so authentic and fresh. Loving this!

  • Reply Constance Sunday 3 June, 2012 at 12:02 am

    This post is the greatest post ever!!! I love how the african fashion’s been revisited!

    http://www.afrenchinlosangeles.com/

  • Reply melissa davis Sunday 3 June, 2012 at 6:45 am

    WOW!! Thanks for the intro- what cool shoes and concept!! :)

  • Reply MILTON Tuesday 15 October, 2013 at 11:44 am

    do you have a warehouse in South Africa would love to buy in bulk. i can be reached @ 0826616987

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