Oyyo

Oyyo is a studio based in Sweden founded by creative duo Lina Zedig and Marcus Åhrén, who marry Swedish design sensibilities with their nomadic moods and travelling adventures. the studio releases one to two new products per year to work up a core collection of textiles, pieces of furniture and accessories. their first collection is Oyyo No.1, a series of six original dhurries handwoven by a community of craftspeople near India’s Blue City, Jodhpur.

Uniquely made from 100% organic cotton and vivid vegetable dyes derived from local plants, our dhurries are conceived as timeless self-investment pieces providing comfort of the best possible quality out there. The dhurries are woven with techniques dating back centuries, devoid of machines, but with a contemporary design and colour pallet. Their carefully selected colours and exquisite patterns become a statement of Oyyo’s natural optimism and core values: We claim a re-engagement with the natural world and express our confidence in the productive wonders made possible thanks to cultural diversity.

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14 Responses to Oyyo

  1. MONEASYWARDROBE.COM Sunday 10 February, 2013 at 12:38 pm #

    oh wish wish!

    http://moneasywardrobe.com

  2. April Louise Sunday 10 February, 2013 at 1:32 pm #

    I really like these rugs, the strong colour and shapes and the way they have been photographed is so much fun. I am all for flying carpets!

  3. Sofie Sunday 10 February, 2013 at 4:22 pm #

    They really do look very swedish. I’m a swede, I should know. I’m loving the photos – very cool concept with the flying carpet and all.

    – Sofie

  4. Becca Sunday 10 February, 2013 at 4:40 pm #

    STUNNING photography. I love how it captures the beauty of the carpets. I can imagine tha my boys would love to fly (sit, play, battle with dinosaurs) on ones of these unique and lovely carpets…I wonder how soft they are and resistant to doggie drool? So lovely.xxoo

  5. Kari Sunday 10 February, 2013 at 5:25 pm #

    love these patterns!

  6. tyler Sunday 10 February, 2013 at 10:06 pm #

    Stunning shoot and styling.

  7. Liz Monday 11 February, 2013 at 3:59 am #

    Awesome prints and I love these photos!

  8. Thea Monday 11 February, 2013 at 11:41 am #

    Aladdin for grownups. I love them to bits!

  9. Karina Monday 11 February, 2013 at 7:57 pm #

    Really awesome concept. I love the history and process behind the making these beautiful items! Plus the design is just.. well .. really cool.

  10. Chloe Moon Monday 11 February, 2013 at 10:54 pm #

    What a crazy photoshoot!! These throws are so beautiful!! =) Perfect for a magic carpet ride!! =)

  11. Victoria Wednesday 13 February, 2013 at 10:45 pm #

    What a great way to show great rugs! High fashion for the home I’d say. Vx

  12. Sam Saturday 23 February, 2013 at 8:14 am #

    How in the actual world did they do that photo shoot without getting footprints in the sand? My mind is blown. Rad rugs too.

  13. Erin Monday 20 May, 2013 at 7:19 pm #

    These rugs are gorgeous, would compliment any flooring nicely.

Trackbacks/Pingbacks

  1. FLYING CARPET RIDE « JIMMY BUFFALO - Monday 11 February, 2013

    [...] (Via Miss Moss.) [...]

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