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Fashion

Samuji

wow i am kind of besotted with the summer 2013 lookbook for Finnish label Samuji, Changing Patterns. the model, the clothes, the paint, the clever parallax scrolling… i ended up going up and down and up and down. these are just screenshots, you definitely have to go on over and experience it for yourself. i’m not sure if all these pieces are available to buy yet, but keep an eye on their online shop for more.

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15 Comments

  • Reply Diana Moss (@miss_moss) Monday 10 June, 2013 at 4:44 pm

    i am somewhat besotted with the summer 2013 lookbook for Finnish label Samuji. http://t.co/OxWTSo6tlC

  • Reply Ann-Marie Monday 10 June, 2013 at 6:21 pm

    Love this! So fascinated by parallax scrolling. Did you know the designer behind Samuji (Samu-Jussi Koski) used to work for marimekko? It explains the awesomeness…

  • Reply Black and Olive Monday 10 June, 2013 at 7:27 pm

    I love how soft the colors and fabrics are… Divine…
    http://www.BlackandOlives.com

  • Reply maggie Monday 10 June, 2013 at 7:48 pm

    Dear lord this is fabulous. Quite obsessed.

  • Reply saara Monday 10 June, 2013 at 8:43 pm

    So nice to see you post about finnish brands. Greetings from Helsinki, finland :) !

  • Reply Rachel Monday 10 June, 2013 at 9:28 pm

    Oh my gosh, this is everything I love. The colors, simple textures, and patterns are killer. Thanks for sharing!

  • Reply MsFeestar Monday 10 June, 2013 at 10:32 pm

    I love it that the model has a healthy figure and isn’t bordering on anorexia.
    And of course the simple layout of the website is fabulous too.

  • Reply mayanur Tuesday 11 June, 2013 at 12:13 am

    Awww, this is so lovely in so many levels! You’ve done it again, Diana, I’ll definitely sharing this via #100prcentLOVE :)

  • Reply anna Tuesday 11 June, 2013 at 1:00 am

    this collection is so simple, elegant and lovely at the same time!

  • Reply evie Tuesday 11 June, 2013 at 2:07 am

    such a good find! love this in every way too x

  • Reply Jade Sheldon Tuesday 11 June, 2013 at 8:53 am

    Oh, I am swooning over it all…

  • Reply Mabel and Zora Tuesday 11 June, 2013 at 9:37 pm

    Great prints and patterns! love the green zig-zag.

  • Reply Alavinbomban Wednesday 12 June, 2013 at 3:34 pm

    Really in love, with this collection and with you blog.

  • Reply Erin Friday 14 June, 2013 at 5:27 pm

    That light blue jacket is to die for! I hopped on over to the site and they have some great pieces!

    I’m most excited about their jumpsuits!

    x Erin

  • Reply Jacqueline Monday 17 June, 2013 at 3:40 am

    There is not one of Samuji’s collection that I do not love. <3

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