wow i am kind of besotted with the summer 2013 lookbook for Finnish label Samuji, Changing Patterns. the model, the clothes, the paint, the clever parallax scrolling… i ended up going up and down and up and down. these are just screenshots, you definitely have to go on over and experience it for yourself. i’m not sure if all these pieces are available to buy yet, but keep an eye on their online shop for more.


  1. Love this! So fascinated by parallax scrolling. Did you know the designer behind Samuji (Samu-Jussi Koski) used to work for marimekko? It explains the awesomeness…

  2. Oh my gosh, this is everything I love. The colors, simple textures, and patterns are killer. Thanks for sharing!

  3. I love it that the model has a healthy figure and isn’t bordering on anorexia.
    And of course the simple layout of the website is fabulous too.

  4. Awww, this is so lovely in so many levels! You’ve done it again, Diana, I’ll definitely sharing this via #100prcentLOVE :)

  5. That light blue jacket is to die for! I hopped on over to the site and they have some great pieces!

    I’m most excited about their jumpsuits!

    x Erin

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