i was lucky enough to get a sneak peak of the new lookbook for LA-based shop Myrtle over the weekend, which just launched today. it was shot by Megan McIsaac (who shot the previous Myrtle lookbooks) and Laura Taylor – and instead of getting models they photographed each other, which is why the lookbook is called Double EP. that’s a bit of a stroke of genius, if you ask me. the newly renovated Echo Lake in Echo Park, LA was the setting. you can shop Myrtle’s wares online here and be sure to follow the adorable Whitney on Instagram where she often showcases their new arrivals.
Now open for a year and a half, the shop is still focused on independent female designers and you’ll see many familiar names here: Samantha Pleet, Dusen Dusen, Gretchen Jones, Feral Childe, In God We Trust, Wrk-Shp and Filly. There are many new designers too as we keep an eye out for the next wave of designing ladies – Reif, SJO, Nettie Kent, and Willow Knows!