Miami Beach, 1940

ok first of all, i have to draw your attention to the magnificent platform shoes that these ladies are wearing – in 1940. 1940! i always seem to mistake it for a bit of a fuddy duddy decade (well maybe it was for the majority of the population), but i’m continuously amazed by how fashion-forward some women were, especially when it came to wearing beautiful tailored suits (something that seemed to go out of fashion for most of the 50s and 60s? vintage lovers will have to chime in here, i don’t know much about vintage fashion besides watching a whole lot of Mad Men). you obviously won’t miss their fabulous glasses in this shoot, either. maybe Miami just does something to people.

photos taken by Alfred Eisenstaedt in Miami Beach, 1940 for Life Magazine. graphic by me.















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22 Responses to Miami Beach, 1940

  1. Ruzu@princess-corner Thursday 4 July, 2013 at 7:09 pm #

    Beautiful!! I want the sunglasses
    xo

  2. Alexandra Pettinato Thursday 4 July, 2013 at 7:54 pm #

    Those platforms are fantastic! These photos are really great. Thanks for sharing. I was recently in Miami (well a few months ago). I loved the art deco buildings. So many pretty pastels :)

    Alex from http://www.polkadottedpixels.com

  3. Wendy Thursday 4 July, 2013 at 9:25 pm #

    Such great style… And the shoes!!!

  4. Alex Thursday 4 July, 2013 at 10:05 pm #

    Well then… You should watch “Magic City”!!! My favourite show after “Mad Men”.

  5. @The_Licentiate Thursday 4 July, 2013 at 11:52 pm #

    Lads, the fashion. Fur coats with swimsuits… Miami beach fashion, 1940 http://t.co/cQFVn2wYwc

  6. Mallory Friday 5 July, 2013 at 12:34 am #

    The fur coat one is hilarious.

  7. Jess Friday 5 July, 2013 at 2:07 am #

    Fabulous! Imagine how cutting edge they must have been.

  8. She Friday 5 July, 2013 at 3:57 am #

    What grate styles they had in the 40′s.

  9. Courtney Friday 5 July, 2013 at 9:44 am #

    The platforms are incredible, but I NEED those enormous pants.

  10. girl in oslo Friday 5 July, 2013 at 4:02 pm #

    Hi.
    These photos where gorgeous, and the man in the Fifth photo looks a bit like the actor Leonardo Decaprio.
    There is something about his smile….:)

    Have a great day sweet People….

    Kiss kiss

  11. Lindsey Saturday 6 July, 2013 at 1:13 am #

    How can I find more 1940s fashion pictures on Life? Can you post a link? I love these photographs so much. xx

    • Miss Moss Saturday 6 July, 2013 at 8:23 am #

      In google image search type in 1940s fashion soure:life. I don’t have a direct link, sorry!

  12. topa Saturday 6 July, 2013 at 1:41 pm #

    These pics are so great, I love the 40′s style! :-)

  13. @meganmcisaac Saturday 6 July, 2013 at 10:19 pm #

    these photos of miami beach in the 1940s are rocking my world all over again… http://t.co/PKB2GRa5qF @miss_moss

  14. Michelle Sunday 7 July, 2013 at 7:02 am #

    those. sunnies.

  15. @RoniArnon Monday 8 July, 2013 at 10:56 am #

    המקום: מיאמי ביץ’, השנה: 1940, האאוטיפיטים: מפתיעים ביותר ← http://t.co/gVDu1ZgJJR http://t.co/RmKjOmvYot

  16. @stepbrightly Monday 8 July, 2013 at 10:56 pm #

    Loving this vintage Miami spread from Life Magazine via @miss_moss http://t.co/SdUarah8yG

  17. Denise Tuesday 9 July, 2013 at 4:10 am #

    OH! The 1940′s were so not frumpy! Look up some of Claire Mc Cardell designs. Because of the war in Europe, women were no longer getting clothing designs from Paris. American sportswear became popular for the first time. Much of Marni & Prada designs draw from that era. It was very playful and expressive. Women were wearing pants for the first time and because of war-time restrictions on leather and rubber, lots of inventive shoe styles came on the market: those wood platforms, as well as little capazio style ballet flats and espadrilles. It was an amazing! Women were working and clothes were practical, with minimal use of fabric (again, because of war-time shortages on raw materials.) Thanks for the lovely post!

    • Miss Moss Tuesday 9 July, 2013 at 7:12 am #

      thank you so much for the comment, so great to know!

  18. Jillian Tuesday 9 July, 2013 at 4:40 pm #

    wow lovely photos…I like the style of the girl wearing a short dress with a hat whilst walking downstairs. Oh and those sunnies! lovin the 40′s! :)

  19. @thesecolours Saturday 13 July, 2013 at 6:29 pm #

    @meredithmo thought of you for whatever reason :) http://t.co/J7LKCPuArN

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