A Better Backpack

since i asked you what you carry in your bag for the Of a Kind giveaway i thought i’d share the story of Mijlo, who are currently running a kickstarter to bring you A Better Backpack – a premium backpack that’s “built to last a lifetime”.

In recent years, fashion retailers have been moving designs from the runway to the rack faster than ever before – feeding a fashion cycle that appears to have no end in sight. At MIJLO, we believe that fashion doesn’t have to be fast, or disposable, or temporary. We believe it should begin and end with a classic collection of well-designed essentials. And we’re starting that collection with a backpack – A Better Backpack. Since we believe a product’s lifespan should be as timeless as its design – simplicity and sustainability were an integral part of our design process.

the video below describes the project better than i could in a few words, so watch it! one of the cool things i love about the backpack, besides the fact that it’s beautifully minimal in design and can be used by girls and guys, is that it has a built in padded compartment for your laptop. plus it’s waterproof. so for clumsy people like me that’s basically a lifesaver.

MIJLO asked 100 creatives what to take photos of their essentials, a collection of items they can’t live without. below are some of my favourites, but you can see all of the essentials here. these days the items i find in my bag, besides the usual emergency makeup kit, are things like handcream and baby wipes… i think i am turning into my mom.

Anja Verdugo

Jiani Lu

Hitomi Ishigaki

Fabrizio Querida

Nathalie Kapagiannidi

susana simonpietri

Leta Sobierajski

ellen van der laan

Maciej Tajber

markus uran

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3 Responses to A Better Backpack

  1. Chelsea Wednesday 13 November, 2013 at 8:55 am #

    That backpack definitely looks better!

  2. Daniel Eckler Thursday 14 November, 2013 at 10:22 pm #

    Thanks for the great coverage! We got a ton of help from some very talented people to really get this campaign off on the right foot. We’re only three days into the campaign, and we’re already nearly 70% funded, so we have to give a huge thanks to awesome articles like this.

    Keep up the good work!

  3. Rachel Friday 15 November, 2013 at 5:32 pm #

    This is absolutely fantastic! What a great concept. I’m all about timeless products in a fast paced world. I’d love to buy one. x

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