Dear Kate

oooooh, these are my kinda undies! at first glance Dear Kate underwear is beautiful, simple, no-frills and just plain cool. but there’s more to them – they have a built-in breathable lining that offers extra protection for those, um, untimely time of the month accidents. hey, we’ve all been there.

Julie Sygiel was a chemical engineering student at Brown University when she first had the idea to create a smarter type of underwear for women. Seeing friends in the dorm handwash their underthings, she realized that every woman deals with overflow, and that regular underwear is not equipped to handle it. Why, she wondered, with all of our technological innovation, has no one developed underwear that is leak resistant and stain-releasing, while still being silky soft and even sexy? So she hit the lab to develop a new kind of undergarment – one that would be comfortable and flattering, while solving the issues that women face on a daily basis.

you can get a 25% discount on your first purchase of Dear Kate undies with the code xomissmoss till December 31. yay!

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Dear Kate

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9 Responses to Dear Kate

  1. Lorna Friday 13 December, 2013 at 10:19 am #

    I really like them all x
    http://lornaswishingwell.blogspot.co.uk

  2. Romy Alfino Friday 13 December, 2013 at 1:24 pm #

    So awesome and I love the fact that they used real women.

  3. isabella Friday 13 December, 2013 at 3:56 pm #

    i absolutely love my dear kates. not only are they adorable, but they’re also just so comfortable!

  4. Andreia Friday 13 December, 2013 at 6:42 pm #

    These are my kinda undies too! I love them all and want them all!!!
    They look so comfortable…

  5. maggie Friday 13 December, 2013 at 7:49 pm #

    cute cute cute!

  6. Maxine Friday 13 December, 2013 at 11:25 pm #

    Ooh I love these. I love how simple the designs are. They look comfy but still stylish.

  7. Louise Saturday 14 December, 2013 at 1:12 pm #

    Oh my, how have I never heard of this? I totally like the look and sound of them, and indeed… I love how the models are ‘regular’ women instead of super skinny-supermodel women.

  8. Jocelyn Monday 16 December, 2013 at 7:09 pm #

    Thanks for sharing! Not to get too TMI but finding stylish and simple undies is not easy but I love the look of this brand!

  9. kathleen Thursday 19 December, 2013 at 5:44 am #

    so great, and the styling is stellar. what a fantastic concept. KUDOS.

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