if you’re a Capetonian (or just a South African girl, really) you’ll be more than familiar with the wonderful Selfi, whose clothing i just a-d-o-r-e. designer Celeste has done it again with her new SS14 range. how sweet is that peplum cut out dress? i also absolutely love the flap strap dress. see more at their website & online shop. the shoes are by Diomande.
The name Selfi was created from the word self which stems from the dreamlike, juvenile part of the self which remains dormant to most. The idea was to unlock this state through playing with pattern, form and shape. Recreating, manipulating and ultimately capturing an essence or a spirit of the time. Ideally each piece should reflect a nostalgic, dreamlike connection between the wearer and item. And ultimately create form and shape from an essence which is formless and shapeless.