Ölend

spotted this lookbook for Barcelona based backpack makers Ölend on thisispaper, and i am particularly taken by the sweet styling of high-waist jeans and chunky knits. that’s exactly how i would imagine myself if i was travelling through the north of England on a cold day (or whatever). there would be a flask with some hot coffee in that backpack, that’s for sure. can you tell that i’m longing for cold weather? it’s just too damn hot here right now. the lookbook was photographed by Carlota Guerrero.

Ölend is a brand of handmade bags in Barcelona founded by Adriana Rios Dumon and Fran in late 2012. His intention is to offer a product that recovers the essence and style of backpacks used by the climbers in the 40s and 50s. Backpacks are custom-made, under the Olend philosophy, summarized in the taste for things well done, with soul and patience.

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7 Responses to Ölend

  1. Kari Monday 27 January, 2014 at 3:15 pm #

    great styling – love that painterly backdrop (and wouldn’t mind getting my hands on those jeans)

  2. Fernand et Firmin Monday 27 January, 2014 at 6:28 pm #

    Interesting bet to chose not to show any faces. Kind of makes you curious I think.

  3. Meg Monday 27 January, 2014 at 6:39 pm #

    Awww, reminds me of the Esprit and Benetton adverts of yesteryear, late 80s/early 90s.

  4. M Monday 27 January, 2014 at 6:46 pm #

    Love the look book and the packs!

  5. Andi Monday 27 January, 2014 at 7:43 pm #

    Super cute pics!

  6. patty Wednesday 29 January, 2014 at 5:09 am #

    Those are some truly stylish backpacks!

  7. Stephanie Monday 3 February, 2014 at 3:12 am #

    Does anyone know the brand of jeans?

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