YEVU

i love the internet for just this reason: discovering a Ghanaian inspired fashion label, started by an Australian print lover, thanks to a recommendation from an Aussie internet friend, who i have never met, and now lives in London. YEVU was started by Anna Robertson who, after a year of living in Ghana, decided to bring the vibrant West African textiles to her home town of Sydney. she was particularly inspired by the print-on-print aesthetic of the locals, who aren’t afraid to be bold in their sartorial choices.

YEVU is a brand that was inspired by, and developed in Ghana in 2013. The idea was to celebrate and harness the beauty of West African wax prints and the craftsmanship of Ghanaian tailors and seamstresses, to create unique and fun apparel that fit the lifestyle of my friends in Summer in Sydney. Each piece is unique. The fabrics were hand picked from the markets of Accra, Kumasi, Togo and Cote d’Ivoire. Each garment has been constructed by hand in Accra in collaboration with local businesses. Its an ethically produced range which attempts to connect the buyer with the marketplace of West Africa.

you can follow along on their tumblr and instagram, and also read a great interview with Anna about the label here. and in case you were wondering, Yevu is the word for white person or foreigner in a Ewe, the language of the Volta region in Ghana.

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8 Responses to YEVU

  1. Vera Friday 28 February, 2014 at 10:20 am #

    Oh I love this so much! Brilliant patterns.

  2. Anslem Friday 28 February, 2014 at 2:40 pm #

    These prints are amazing very afrocentric.

    Anslem from 1792 Creative

  3. maggie Friday 28 February, 2014 at 7:05 pm #

    These prints are STUNNING!

  4. Clare Friday 28 February, 2014 at 7:45 pm #

    Love it! Print on print is my fave way to go, fashion-wise.

  5. She Saturday 1 March, 2014 at 12:09 am #

    love this fashion line, it’s beautiful thanks for sharing such wonderful things.

  6. Nia Saturday 1 March, 2014 at 2:07 am #

    NEEDNEEDNEED The lead model is so attractive.

  7. Bridget @ GreenGlobalTravel Thursday 6 March, 2014 at 4:10 pm #

    What a great line! Love the prints & patterns. Thanks for sharing!!

Trackbacks/Pingbacks

  1. Pattern Pulp - Friday Quick Links! - Saturday 8 March, 2014

    […] Olimpia Zagnoli via designboom 5. Brilliant patterns from this Ghana inspired fashion label via Miss Moss 6. Laser-cut patterned seaweed to give your sushi a little extra flair via design-milk 7. Interview […]

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