Fashion
comments 8

YEVU

i love the internet for just this reason: discovering a Ghanaian inspired fashion label, started by an Australian print lover, thanks to a recommendation from an Aussie internet friend, who i have never met, and now lives in London. YEVU was started by Anna Robertson who, after a year of living in Ghana, decided to bring the vibrant West African textiles to her home town of Sydney. she was particularly inspired by the print-on-print aesthetic of the locals, who aren’t afraid to be bold in their sartorial choices.

YEVU is a brand that was inspired by, and developed in Ghana in 2013. The idea was to celebrate and harness the beauty of West African wax prints and the craftsmanship of Ghanaian tailors and seamstresses, to create unique and fun apparel that fit the lifestyle of my friends in Summer in Sydney. Each piece is unique. The fabrics were hand picked from the markets of Accra, Kumasi, Togo and Cote d’Ivoire. Each garment has been constructed by hand in Accra in collaboration with local businesses. Its an ethically produced range which attempts to connect the buyer with the marketplace of West Africa.

you can follow along on their tumblr and instagram, and also read a great interview with Anna about the label here. and in case you were wondering, Yevu is the word for white person or foreigner in a Ewe, the language of the Volta region in Ghana.

YEVU
YEVU
YEVU
YEVU
YEVU-007
YEVU
YEVU
YEVU
YEVU
YEVU
YEVU
YEVU

Subscribe to posts via Email

8 Comments

  1. Pingback: Pattern Pulp - Friday Quick Links!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Current ye@r *