today i went down the superb rabbit hole that is Korean online shop Eat Me! Bread and Butter. or is it just Bread and Butter? or possibly just Eat Me… i’m not entirely sure. you see, most of the site is in Korean of course. but this much i can gather: they make beautiful clothing, and they are SO damn cool. there seems to be a mix of vintage, custom made and collaborative pieces for sale – and they are popular, judging by the “sold out” signs on many of the pieces.
i for one am taken by this insane oversized neoprene coat (sold out!), this slouchy breton stripe sweater and the gorgeous pleated skirts. the photography is also just really great to look at. well, there is a ton to discover at Bread and Butter. and if you’re ever in Seoul maybe go down the rabbit-hole yourself…
all images courtesy of Eat Me! Bread and Butter. you can also follow them on Instagram & Facebook.