AYR

i spent a fair amount of time clicking around the AYR website because (a) they have beautiful clothes and (b) the website is soooooo nice to look at & use. i particularly love the little wheel you can click on to select different colours of the same product (see this rad dress as an example). i actually hadn’t heard of AYR before, but they focus on a few products done well (think Everlane) – great denim (loads of choices!), chambray, cashmere, tees, simple dresses and the like.

Sometimes the simplest things are the hardest to find. We imagined a line of our favorite pieces, the things we would live in every day, all year round. So we stopped looking and started designing. We believe in good design, value out of versatility, and thoughtful service. Product and process should be easy and effortless. Our edited essentials and our exclusively digital experience look forward, not back.

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8 Responses to AYR

  1. Sara Monday 16 June, 2014 at 1:26 pm #

    I’ve never commented on your site before but today felt like a good moment to do it for some reason. I just wanted to say i check your blog everyday just because when i don’t do it and i find a few unread posts at same time, i suffer severe Stendhal syndrome. Just wanted to tell you your work is amazing.

    Besos,
    Sara

    • Miss Moss Monday 16 June, 2014 at 9:33 pm #

      thank you SO MUCH Sara, it really means a lot to me. xxx

      • Sara Wednesday 18 June, 2014 at 6:15 pm #

        :)

  2. Chelsea Monday 16 June, 2014 at 2:17 pm #

    This is why i love your blog, you introduce me to so many wonderful things, including these glorious clothes!

  3. Gap Monday 16 June, 2014 at 9:17 pm #

    I like these styles…I’ll go and have a look!!
    XOX, Gap.
    http://www.gaptoothedgirl.com

  4. @ayr Monday 16 June, 2014 at 10:09 pm #

    Thanks for the love, @miss_moss! http://t.co/8Qwmm2yE12

  5. Amelie Tuesday 17 June, 2014 at 9:01 am #

    I just discovered your blogg through bloglovin and I have to admit that it is really cool! Keep up the great work! X Amelie

  6. @TTYYworks Saturday 28 June, 2014 at 8:40 am #

    [デニム]もこれぐらいの提案やとええな♪ http://t.co/tfryoCfMYL

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