i really love independent lingeries labels because most of the time they showcase their wares on a variety of “normal” women. and by normal i mean any shape and size – not specifically thin, or specifically curvy, or specifically this or that. just any kind of woman, because there are a billion of us and we all look different. i appreciate this from any fashion line actually, not just lingerie. but when you see a model in her scivvies there is sometimes a certain feeling of, well, i don’t look like that in lingerie. you know? i know it’s an old discussion and i wish it wasn’t still such a THING. but i feel like things are progressing and it’s kind of cool!
anyway so, Lonely hooked me right away with their Lonely Girls Project, which i discovered while browsing the portfolio of photographer Harriet Were (who has taken some beautiful shots for them). their lingerie is pretty bodacious, so go check it out.