Adina Grigore starting creating all-natural products to meet the needs of her own sensitive skin – and so began S.W. Basics, a skincare line based in Brooklyn. their products are all made from scratch using natural & potent ingredients – with a ‘less isn’t just more; less is everything’ attitude.
We’ve found that if we stick with only absolutely essential ingredients and don’t add a bunch of extra stuff, we don’t need to put a hundred things into our products. Using fewer ingredients means more potent skincare. We don’t water it down with cheap synthetics or exotic fillers. It also means that our products are more likely to be safe even on the most sensitive skin. That’s why everything we sell only has 5 ingredients or less. And they still make you look amazing and smell pretty.
Adina has a book coming out in February called Skin Cleanse (the trailer of which is SO cute). the book aims to teach people about truly natural skincare, helping readers to diagnose and understand the underlying causes of their individual skin problems and offering all-natural recipes to make their own products – using inexpensive ingredients that can be found at the grocery store.
the illustrations from the trailer & the book are by talented illustrator Libby VanderPloeg. pre-order Skin Cleanse here (also available on Kindle) and visit S.W. Basics for more information on their products.