Nadinoo is one of those sweet indie brands that has been online since i can remember. British designer Nadia Izruna’s love of clothing and the desire to sew up cheerful, well-designed womenswear spurred her on to start her own label in 2009. her new collection The Good Life was influenced by Nadia’s move to the English countryside.

Moving to the countryside has had a huge influence over the mood and colours of this collection. Allowing us to relax into a slower pace and appreciate all that is good in life. With a healthy dose of prints designed in collaboration with children’s illustrator Genevieve Godbout and printed on 100% cotton cloth by a small English print house. The silhouettes have been crafted for everyday wear and ease of movement to become trusty favourites in your wardrobe for years to come.

i do feel like donning a pinafore and running through a canola field right now. you can read more about Nadia’s thoughts on fashion, and the inspiration behind her new collection, over at her blog. Nadia even lived in Cape Town for a while (thought we sadly never bumped into each other). oh and of course check out their online shop.

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