Alex Proba is a German designer, now based in New York, who spends 30 minutes of her day after work designing a poster – A Poster A Day. she has made 250 so far. the poster designs are a combination of manipulated found imagery and designs and patterns that Alex created herself. i love these kind of self-initiated projects that push already busy creative people to flex creative muscles that might otherwise be neglected in a working environment.
As a designer it is easy to spent a whole day tweaking just one tiny part of a graphic and it’s also easy to never be pleased with the result. I knew that the only way the project could work would be to give myself a 30 minute time limit. It was challenging for me to do this at first and equally difficult to incorporate into my daily routine. Making a poster is now the last thing I do before I head to bed. It’s like brushing my teeth. *