fashion designer

Alexandra Höjer

if you’re a Capetonian you’ll be familiar with Swedish fashion designer Alexandra Höjer, and her beautiful clothing which she sells from her boutique in Kloof Street. i had heard that she had a new shop in the works, but had no idea how cool it was until i stumbled upon it a few weeks ago in everyone’s favourite Bree Street.

this is the Alexandra Höjer Atelier, a more high end (and rock ‘n roll) addition to her line. the space itself is just amazing – it’s a former warehouse, typical for this area of town, that now houses Alexandra’s store front, decorated with vintage pieces (including a badass BMW), gold & copper accents – check out the hangers – as well as interesting lighting to set the mood. the Josef Frank wallpaper in the bathroom made me want to spend an inordinate amount of time in there.

Alexandra’s studio and work space is in the back of the shop, where her sweet staffie seems to keep an eye on everything from his spot on the leather couch. this studio gives her the freedom to create new designs on the spot, but also interact with customers who pop in during the day. the Atelier line caters for men and women, and you’ll be sure to find beautiful & unique pieces made from quality fabrics. i currently have my eye on winter coats & capes, as well as some gorgeous leather pieces.

pay her a visit at 156 Bree Street. all photographs by me, you can see the entire set here.

Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss
Alexandra Höjer Atelier by Miss Moss

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Zofia Chylak

Zofia Chylak is a polish fashion designer who specialises in fine construction and tailoring, and draws inspiration from her background as an art historian in her designs. i love her simple pieces, like the no.1 silk dress and the no.2 silk georgette dress. she also has beautiful coats in her collection – something i could see myself wearing this winter.

photographed by Małgorzata Turczyńska.

Comments { 12 }

Mother

i spotted a shot from the Mother collection on Pinterest – uncredited, of course, grrrrr – but it wasn’t until this post on Style Bubble that i learned that this is the new range from Yokoo (of hand-knitted scarves and accessories fame).

Mother stems from the desire to rid the fashion world of the notion that modern feminism is the absence of femininity. I wanted to design clothes for true feminist. Women who are not afraid to be women. Women who don’t muster up the courage to say, “yes” but feel quite comfortable in the ease of saying, “no.” Mother stands for an authoritative approach to femininity. In nature, the more unseen a power, the more of an authoritative the role.

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Licia Florio S/S 2012

today i received a lovely surprise in my inbox – the  S/S 2012 collection from italian designer Licia Florio.

Through choices of colour and material the Licia Florio S/S 2012 Collection shows a woman who is not seduced by style dictates, but takes her own road. A season inspired by seawolves, by independent personalities, travel and sailing. Light but concrete fabrics design the silhouette of a woman who really lives the city, free to express her personality. Colours of the earth, beige or bordeaux, build a harmony in combination with materials such as parachute cotton or organza. Round collars, small cuts that just show the skin, light transparencies and forms that envelop, these are the materialisation of clean and essential garments without edges. Each piece takes the name of a knot, which ties in with the fabrics and becomes the symbolic detail of this collection, Seawolf.

be sure to check out her previous F/W 2011 collection … the black & pink has my heart.

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wonderland

kirsty mitchell is a fashion designer slash photographer from london whose photos i discovered on flickr.

http://i.imgur.com/RIfjx.jpg

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