fifties

lena hoschek

austrian designer lena hoschek‘s spring summer 2011 collection

after assisting vivienne westwood at her london studio, lena hoschek started her own label in 2006 at the age of 24. her collections do not follow trends or the general conception of ‘cool’, they are simply a reflection of what has fascinated her since her childhood: the female ideal of the 40s and 50s, craftsmanship, high-end tailoring, traditional materials and patterns but also rock n’ roll and punk music, tattoos, bad guys and fast cars.

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i would like to live here (please)

as a kid, friends of my parents had the most beautiful mid-century modern house situated on a hilltop that overlooked a valley (all mountains and vineyards and awesomeness). but i didn’t care about the view, i was only interested in the house. it was a single storey design with split levels and low ceilings – made basically entirely out of wood and glass. each room was on a different level and my brother and i used to explore from the bedrooms at the top making our way down through the tv room, kitchen, dining room, formal living room and guest bedrooms at the bottom. it was magic. then they moved, sold the house and it got demolished. i think i cried the day i found out.

if you just read that long story you might understand where my love for mid-century modern houses comes from and why i would love to live in one some day. nothing makes me feel more at home.

this is the beattie residence, designed by ulrich franzen.

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