Myrtle

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i was lucky enough to get a sneak peak of the new lookbook for LA-based shop Myrtle over the weekend, which just launched today. it was shot by Megan McIsaac (who shot the previous Myrtle lookbooks) and Laura Taylor – and instead of getting models they photographed each other, which is why the lookbook is called Double EP. that’s a bit of a stroke of genius, if you ask me. the newly renovated Echo Lake in Echo Park, LA was the setting. you can shop Myrtle’s wares online here and be sure to follow the adorable Whitney on Instagram where she often showcases their new arrivals.

Tomboy Style Lookbook by Myrtle

Myrtle is a shop in Echo Park, LA owned by Whitney Bickers and featuring quality clothing and goods both vintage and by independent female designers. the new Spring 2012 lookbook was styled by Whitney with inspiration from Lizzie Garrett’s just released Tomboy Style book, and photographed by Megan McIsaac at Frank Lloyd Wright’s beautiful Hollyhock House at Barnsdall Park in LA. i’m also proud to spot a bag by South African designer Missibaba.