if you’re a regular iPhone snapper / Instagrammer (or, indeed, a professional photographer) you’ll be familiar with VSCO. their original VSCO Cam iPhone app is a favourite of many, with a handful of beautiful film presets and easy editing tools that turn your every day photos into something pretty magical. they just released their updated app (so you can’t get the old one anymore) – and it’s now free, but features in-app purchases for several film bundles. faded & moody; bright + clean; analog classic… take your pick. i haven’t played with it too much, but it is a sweet little app and i know it will help make my pretty average photos on instagram look just that little bit better.
the most exciting thing about the update for me is their release of VSCO Grid - a free minimalist publishing platform for people to showcase their mobile photography. they emphasise that it’s not a social media platform – i.e. not a competitor for Instagram – but rather, “focused on craft, curation and content, and less on followers and likes.” at the moment it’s in the beta / testing / let’s hope we don’t break the servers / only for awesome people phase, but hopefully it will roll out to the rest of us soon.
edit: just got mine! check it out here: missmoss.vsco.co
here are some cool people whose grids you can check out so far.