Neira Zahirovic

MOMO

i have been so excited to write this post because it has been weeks (months?) in the making. i first met Neira Zahirovic last year through my husband Anton (he works with her significant other Adrian) and she had been developing a range of bags whose journey i had eagerly been following on Instagram.

Neira is a stylist & wardrobe designer working in Cape Town, and she told me that the idea for the bags came out of the need for and love of a perfect bag – one you could sling on her shoulder, but the straps would be just the right length for digging around in when you’re on the go, the interior would be white so you could actually SEE your keys (genius), you can just give it a wipe in case anything accidentally spills in there (perhaps the bottle of wine you’re carrying to the beach for sundowners?) you could basically carry your world in it, and everything would be okay. and so MOMO was born.

MOMO is an expression of fun and lightness. It’s channeled into whatever captures our imagination and expresses the mood we love – a mood that takes its cue from the colourful, sportif elegance best embodied by the late 80’s. Our first adventure is the Momo “Bag of Paradise” and MomoRomo sandal with MomoJumps (A classic Esprit-Style Jumpsuit) to follow. We encourage a ‘joie de vivre’ approach to fashion that is rooted in sustainability. The notion of classic pieces that are never trend orientated but speak rather of a deeper attachment to a particular sensibility. It is for this reason that our current range of products, as well as those to come, are never seasonal and, as time goes only subject to play and innovation.

i attended a soft launch at the end of last year and picked out my own yellow MOMO, which you may have spotted on Instagram. i’m betting that i am going to be seeing a lot of MOMOs around Cape Town this year. you can contact Neira or Donnet on info@momojumps.com to find out more, or visit their online shop.

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