& other stories

& Other Spring Stories

i went for a little window shopping jaunt during my lunch hour and realised that suddenly it is straight up winter in our local shops. which is quite ridiculous because it’s still the middle of February and it’s HOT outside. it will be for a while still. yet, the colours have suddenly gone from bright summer hues to dour winter shades and – for the first time in my life – i actually lamented the onset of winter. why does winter = blacks and dark reds and navy and all that other stuff that is so readily associated with the cold? i want to wear bright things all year long (well, theoretically, since i usually just wear jeans and tops – but you know what i’m saying)

and this is something that i have of course noticed online as well. since most of the sites i browse are in the northern hemisphere, where you guys are obviously DYING for spring, the mood has completely changed as if people are almost saying, “it’s coming! summer is coming!!”. probably one of my favourite online shops to browse is & Other Stories * – and they have embraced this wholeheartedly as is evidenced on their front page. flowers and pastels and bright pops of colour so damn cheerful i can almost hear birds singing.

it’s awesome.

* i can’t attest to their overall quality because i have never been to any of their shops in person, but my husband actually bought me a dress from there when he was overseas recently (after i helpfully sent him screenshots of “things i like”) and it is lovely. akin to Zara or any other big retailer.

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& Other Stories

whenever i discover a new online shop i go through various stages of emotion. 1. i’m excited by all the beautiful clothes. 2. i’m sad that i can’t order any of them. 3. i’m relieved because my credit card sits untouched. rinse, and repeat.

so when Catherine alerted me to & Other Stories i went through all these stages, but i also marvelled at the care that went into the look & feel of the shopping experience. i ended up browsing for far longer than i usually would any other online shop.  i’m also taken by the beautiful design of their in-house beauty range - which i’m actually lusting after more than the clothes. i can just imagine these pretty serums and potions sitting atop my sink.

& Other Stories is actually a brand under the H&M group, it kind of feels like a rad Scandi version of Zara. they just opened a shop in Regent Street in London, so i expect they will be branching out further afield soon enough.

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