pan am

George Tscherny for Pan Am

found this collection of artwork george tscherny designed as part of an installation of modular display systems for pan am airlines in 1972 over at container list.

designed to be sent to travel agencies to promote the airline’s vacation locations… the modular system was shipped in custom-fitted cardboard that held prints and mounting instructions, marked on the exterior in heavy type with the contained location. the patterns were used in combination to promote particular destinations or simply to provide a more abstract tone of travel – tscherny recruited many different artists to contribute images 14.5 or 18 inches square. in one loose set, tscherny also included a selection of panels that he made himself: produced very quickly, they reveal the extreme dexterity the designer had with different modes of illustration and photography—an aspect of his work that is often overshadowed by the striking layout design.

explore the entire set here.

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