Karen Walker teamed up with the UN’S Ethical Fashion Initiative to commission Kenyan artisans to make screenprinted & beaded pouches for her Summer 2014 eyewear collection. some of the artisans involved – machinists, cutters, tailors, production managers, metal workers and members of the Maasai group who create the beading work – are featured in the campaign, which was shot by photographer Derek Henderson (who also shot her previous campaigns).
Ethical Fashion Initiative connects the fashion business with artisans in Africa and Haiti. We provide work for marginalized people who have a strong desire to change their lives. We make it possible for the fashion world to embrace the skills of artisans in the developing world. We guarantee that every beader, every embroider earns not a survival wage, but a decent wage, which allows them to live in a dignified way.
the sunnies are, of course, rad (they will be available in early February) but i just love, love this campaign. and i look forward to seeing more influential fashion houses working with initiatives like this. behind the scenes images courtesy of The New Zealand Herald.