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have a sneaking suspicion that the apartments for sale at alvhem are cleverly furnished, styled and photographed by mega smart swedish real estate agents – duping us all into believing that we are inferior beings with inferior apartments.

i’d like to imagine that these are real homes, though. and then i ask myself… but why would you sell?

(they even have prop cats)

Miss Moss

Hey! I'm Miss Moss. But you can call me Diana. This blog is a means of curating and sharing my love for visual treasures. Learn more about me here.

9 Comments

  • Monique says:

    Wow these apartments are eye candy. Yum. I love the wooden floor boards. White walls and dark wood is my ultimate fave. I certainly wouldn’t sell this place!

  • Siubhan says:

    These are surely real homes – if not then Swedish real estate agents are a force to be reckoned with. The pictures are just gorgeous – I especially like the blanket strewn on the bed and the amazing bookshelf in the bedroom. The only answer to why would they sell is that they have found somewhere better – can you even imagine what that must be like?!

  • Jo says:

    well, if they are not homes, I wonder where my colleague’s friend is REALLY living then… :) the props are definitely the real estate agents as the same the same Tretorn rubber boots, plants and even chairs often pop up in these pics.

    Then again, I have the same wooden floors, high ceilings, big windows here in Finland. I’m just missing the stylist!!

  • Marissa says:

    Why would you sell, indeed! I would never leave if my place looked like the first and third photos.

  • Theresa says:

    Ive been on a black walls kick lately but white can be oh-so-appealing also…

  • Meagan says:

    That bedroom totally rules. I’d love waking up in that every morning! And that kitty is cute as a button :) Happy Friday!

  • PixelHazard says:

    drooool

    Bright Green Laces

  • Elizabeth says:

    Does anyone know what that white candle/ fireplace unit in the bedroom would be called, or where to get one?!

    • Miss Moss says:

      @elizabeth i think those kind of fireplaces come standard in many swedish apartments like this – they are likely original fittings from when the buildings were built. the candles probably just indicate it’s not functioning anymore!