thanks to Zinzi and Lizzie for introducing me to TEN & Co. – a shoe label that specialises in oxfords that are handmade from vintage Moroccan rugs & supple leather. designer Tory Noll was on a trip to Morocco when she stumbled upon a tiny shoe shop in Marrakech and on a whim had some simple oxfords made from scraps of carpet – and so TEN & Co. was born.

Every pair of TEN & Co. shoes is cut from unique vintage and antique hand-woven Moroccan rugs and supple leathers.  We scour rug auctions, souks, Marrakech flea markets and the Atlas mountains to find strong, colorful rugs and blankets that tell a story in each shoe.   Handmade in small batches by a cobbler in Marrakech, our shoes combine a classic Oxford with the vibrant colors and patterns of North Africa.

the beautiful lookbook was shot by Adam Hribar, art directed by Priya Sanghvi & Dan Goldstein, and styled by Leila Thurtell and Eva McCausland.


  1. Pingback: Awesome Oxfords. With a touch of Morocco. | jemimah blue

  2. Hi Missmoss!! I’m Italian and after a look to your blog.. wooooow !! Congratulation, is really goog made. It’s a pleasure read ALL the news. Nice! Bye!!

  3. electric! i’m in love. especially love the jute + white stripe pair. the photo of them amidst those flowers in that sand, phew, so gorgeous!

  4. Pingback: TEN and Co | ❤ mil pares

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