you guys know how much i love breakfast, and you probably know how much i love good design – so when these two things collide the world simply becomes a better place to live in.
husband & wife creative duo Danny Demers and Diane Garcia of Garçon Garçonne approached Montreal menswear shop École Militaire to create a branded experience merging food and design together, resulting in Le Breakfast Club – a pop-up breakfast gathering at the boutique on the first Sunday of every month.
Every first Sunday of the Month, between 11 to 2PM, Le Breakfast Club, an event hosted by Garçon Garçonne at École Militaire. The event invites friends and clients of the boutique to take part in a communal morning routine. Accompanied by pancakes, coffee, orange juice, etc. The boutique transforms into a pop-up restaurant with branded merchandise only available during that period of time.
Art direction & design by Garçon Garçonne. Photographer: Rupert LaMontagne. Video Director: Cedric Laurenty.
21 Comments
Le Breakfast Club: http://t.co/fvbW7D5Orl – when breakfast + good design collide, the world simply becomes a better place to live in.
Made in MTL! MT @miss_moss Le Breakfast Club: http://t.co/Y3nAUwl2LC – when breakfast + good design collide…
When breakfast meets design // http://t.co/fUrBIVh0jG via @miss_moss
RT @christellerocks: Made in MTL! MT @miss_moss Le Breakfast Club: http://t.co/JLpklARUJJ – when breakfast + good design collide…
it’s after five, but i could murder a breakfast right now.
le breakfast club: http://t.co/LXZso4oZjq via @miss_moss
what a brilliantly perfect idea. the french just know.
xx
Beautiful typography and packaging design: Le Breakfast Club http://t.co/ARiLdCezse
I absolutely adore this branding! It’s so simple and versatile. Thank you so much for sharing!
NICE! Had no idea of this place, now I just wanna go out and visit right this second! Mmmmmm! :P
I too am a breakfast fiend and I had no idea this was happening in my city! I will definitely be checking it out.
Thanks so much for sharing! xx
Love the idea of a pop up breakfast club of pancakes and tote bags http://t.co/CTNUvBxO0c via @miss_moss
RT @SarahDuff: Love the idea of a pop up breakfast club of pancakes and tote bags http://t.co/CTNUvBxO0c via @miss_moss
RT @sarahduff: Love the idea of a pop up breakfast club of pancakes and tote bags http://t.co/WlauZZHb7F via @miss_moss
This makes me wish that I still lived in Montreal. I live for breakfast and the design of this monthly breakfast I’m sure makes this meal even more delicious than it already is.
I want to go to Le Breakfast Club real bad! -> http://t.co/SvQO68bgUN (via @miss_moss)
great graphics and super idea. must make note of this for my next trip to MTL.
it would be better design if it didn’t look like it says Break Fart…
Any chance someone wants to go and send me a pancake tote? It’s a long way from Philly. :(
So cool! Someone go to this so I can live vicariously! (@jesslin @dtrob21 ) http://t.co/xVEmI0VmOi
I wish I could buy one o’ those totes!
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