you guys know how much i love breakfast, and you probably know how much i love good design – so when these two things collide the world simply becomes a better place to live in.
husband & wife creative duo Danny Demers and Diane Garcia of Garçon Garçonne approached Montreal menswear shop École Militaire to create a branded experience merging food and design together, resulting in Le Breakfast Club – a pop-up breakfast gathering at the boutique on the first Sunday of every month.
Every first Sunday of the Month, between 11 to 2PM, Le Breakfast Club, an event hosted by Garçon Garçonne at École Militaire. The event invites friends and clients of the boutique to take part in a communal morning routine. Accompanied by pancakes, coffee, orange juice, etc. The boutique transforms into a pop-up restaurant with branded merchandise only available during that period of time.
Art direction & design by Garçon Garçonne. Photographer: Rupert LaMontagne. Video Director: Cedric Laurenty.
