every day i go online i think, this is it – there’s nothing new for me to discover. i know all the clothing designers, i have seen it all. nope. wrong. every day there’s something new-to-me. i was actually surprised i hadn’t come across Reformation before (pardon me Americans if i am super slow on the uptake, so uncool!) they make these damn beautiful dresses that you can buy in a variety of colours & patterns. yes! that’s the dream.
oh, and there’s a wedding section which is pretty sweet. i could see a cool bride in this.
one of my bffs is getting married this year and i am to be a bridesmaid. but here's the thing: Read more
i don't share a lot of weddings these days. i felt like weddings on blogs reached a fever pitch a Read more
15 Comments
Love. So many choices and green too….amazing.
LOVE. just got my ASOS dress – would have liked a Scarlet or a Citronella more though!
wow – I really love the Caribou dresses! thanks for sharing!
Oh my god that Azalea yes yes yes yes.
What the…??? ALL of those dresses are incredible!
love the azalea and the scarlet!
The wedding section is pretty cool.
– Christina http://www.cityloveee.blogspot.com
amazing dress!
http://luxury-lips.blogspot.com
Beautiful dresses! I love the Noelle and Azalea dress, I would definitely buy those :) I’ll have to check out the website and especially the wedding section (I’m going to get married next year!) Thanks for sharing!
Beautiful! They’re so girly it’s wonderful!
I’m looking for any kind of midi summer dress and it would be perfect! Thanks for your post Miss Moss :)
xoxo,
TNTY
http://cintntysr.blogspot.com/
Did you see SA model Charlbi Kriek features on the site too! Super cool.
https://thereformation.com/products/spencer-jumpsuit-rust
Wow, there is none, that I don’t like….they are all amazing! Hope to see more of them in future :)
Wow! All of these dresses are so gorgeous. Love the simplicity of so many of them. So chic!
I agree – beautiful dresses & clothes! I have a top from them I adore.
Buuuuut…. you left out sharing one of the best bits about them!
Reformation is, in their words, a company that operates under an awareness that,
“The textile industry is one of the the most
chemically dependent industries on earth and the
#2 polluter of clean water. Yuck. We make our
clothes from three different types of materials:
1) new bad ass sustainable materials,
2) repurposed
vintage clothing and
3) rescued deadstock fabric
from fashion houses that over-ordered.
They are sustainable, mindful, & they also design, manufacture, photograph and ship everything from the same warehouse in LA. The building, and the design process from mindspring to manufacture to delivery – is housed under the bower of incorporating and implementing green processes and materials throughout their business.
I feel Reformation is an amazing business to watch in how the modern designer can (and should behave) – even if they don’t follow the same guidelines to a T, just being aware of your impact on the environment, and social & business landscape, and taking this into consideration as a core value and concern that trickles down to most every step of the process – while still being able to put out highly bad-ass, covetable clothes ;) They prove everyone can find their creative niche & pair it with giving a damn, however that manifests for each person..
Cheers Reformation!
(and Cheers to you and your wonderful site as well!)
http://ashleyjordangordon.com/