Adina Grigore starting creating all-natural products to meet the needs of her own sensitive skin – and so began  S.W. Basics, a skincare line based in Brooklyn. their products are all made from scratch using natural & potent ingredients – with a ‘less isn’t just more; less is everything’ attitude.

We’ve found that if we stick with only absolutely essential ingredients and don’t add a bunch of extra stuff, we don’t need to put a hundred things into our products. Using fewer ingredients means more potent skincare. We don’t water it down with cheap synthetics or exotic fillers. It also means that our products are more likely to be safe even on the most sensitive skin. That’s why everything we sell only has 5 ingredients or less. And they still make you look amazing and smell pretty.

Adina has a book coming out in February called Skin Cleanse (the trailer of which is SO cute). the book aims to teach people about truly natural skincare, helping readers to diagnose and understand the underlying causes of their individual skin problems and offering all-natural recipes to make their own products – using inexpensive ingredients that can be found at the grocery store.

the illustrations from the trailer & the book are by talented illustrator Libby VanderPloeg. pre-order Skin Cleanse here (also available on Kindle) and visit S.W. Basics for more information on their products.

Skin Cleanse by Adina Grigore
Skin Cleanse by Adina Grigore
Skin Cleanse by Adina Grigore
Skin Cleanse by Adina Grigore
Skin Cleanse by Adina Grigore
Skin Cleanse by Adina Grigore
Skin Cleanse by Adina Grigore
Skin Cleanse by Adina Grigore


  1. In desperate need of this! I have incredibly INCREDIBLY sensitive skin and even though I have my routine line of products, i always go for more natural stuff. And people don’t realize, its not just what you put on your skin, but what you eat! I love this.


  2. In love with this. I have stopped buying things at drugstores. Other than a few brands I trust and use because they work, I do most things in the kitchen. Like exfoliating. To me, it just seems silly to go out and buy an exfoliating lotion when you can use sugar and butter. I love doing it (though I don’t often). These illustrations are very cool!


  3. That video was the cutest thing I’ve seen in a long time. I’m a superfan. I love how they’ve set themselves apart where it seems as though everyone and their mom is creating a natural based beauty/care products they’ve created their own space and their own story.

    B.s. = blatant silliness… hehe

  4. I can’t wait to read Skin Cleanse! I’ve been an admirer of Adina and S.W. Basics products for a while now. Absolutely love the graphics/design for the book too! :)

  5. It’s so true – I only cleanse w/ raw honey, tone with raw apple vinegar and moisturize with coconut oil. Even for dandruff, put a few fresh drops of tea tree oil (keep it in the shower) in some all-good shampoo. I barely have to wear make-up anymore – it’s all about your fermented veggies & eating a lot of fat! :)

  6. Love your blog, but just curious – is this a sponsored post? There is zero of your “voice” in the post, just marketing talk.

    • not at all, i don’t accept sponsored posts. (i would also let you know if that was the case!) sometimes my personal writing is just a bit off i guess, and if there’s a lot of information to get through in the post i don’t always add in a personal anecdote. so, depends on my mood! i learnt about the book when i stumbled upon Libby’s website, and i thought it was cool cause i’ve always been interested in natural skincare. also i love the illustrations.

  7. Hi Miss Moss,

    I can definitely relate to this! By the way, you’ve got a funky blog and that video was so cute. I would love to know what’s in the book and raid my kitchen for some skin care hacks. Thanks!

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