i had a rare few hours to myself this morning and so decided to go browse around the shops. and everywhere i went – h&m, Zara, Cotton On… i went straight to the kid’s section. i’ve lost almost all interest in clothes for myself (maybe cause i can only fit into jeans and loose tops at the moment). i’m actually surprised by how much delight i’m finding in dressing up this little person, even though he derives basically zero pleasure from it. well, you’ve got to have some fun as a parent, right? and these sweet threads by Jujubunny certainly fit that description.



  1. So lovely! I’m about to have my first baby (currently 38 1/2 weeks!) and I can’t even contemplate clothes for myself these days. My maternity leave officially starts next Monday, and I’m sure all my time leading up to baby’s arrival will involve internet browsing and cultivating a perfectly curated (though most likely imaginary — for now) wardrobe for her. :) Thanks for sharing!

    • Stacy – search ‘Fairyland – Cat Collar Shirt’ at yesstyle dot com. There is 1 for $15.

  2. I don’t have any kids but ahhh these are so cute! Another kids wear brand I’ve been following for quite some time is whimsigirl! They’ve got loads of fantastic pieces that I’m praying the main designer gets around to making them for big babies aka adults like me!

  3. Hi Diana! So funny that you write about shopping baby clothes and how you find more pleasure in that than buying clothes for yourself. It’s actually not ‘surprising’ as you write: it’s a social cultural phenomenon that I just happened to study in my Consume Culture Theory class this week :)

    Mothers construct their identity through material and ritual consumption. As babies can be seen as ‘extended-selves’ of mothers, they ‘use’ their children to form their newly gained identity and thus consumption will shift from shopping for yourself to shopping for your children (and in this age there is the added factor of ‘societal pressure’ to do this ‘consuming’ in the right way).

    This is a short academic article by Andersen et all (2007), including snippets from transcripts with mothers that overlap surprisingly much with what you write above: http://www.acrwebsite.org/volumes/eacr/vol8/eacr_vol8_187.pdf (it’s short, just 4 pages – I understand you don’t have much time to read!).

    Groetjes from a devoted Dutch reader living in Denmark!

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