Ouur

if you’re a Kinfolk follower then you might already know about their new venture that was announced yesterday – Ouur. Kinfolk founder Nathan Williams was kind enough to send me some information on their new collective brand; which offers a seasonal line of apparel, publications (incl Kinfolk) and home goods. i also got a peek at the AW14 Ouur Collection. the line is influenced by Scandinavian & Japanese cultures, both of which consistently focus on simplicity in design, and have placed high value on doing more with less.

Ouur’s range of apparel is made using textiles such as linen, cotton and wool. Created with a sharp attention to detail, classic silhouettes and a neutral color palette, each item has been made with an emphasis on comfort and utility. The pieces in the collection will be interchangeable, functional and wearable in all seasons.

the Ouur collection is currently available in Japan, and will be released later this year in the US. to stay updated follow Ouur on Instagram and Facebook.

photographs by Tec Petaja, styling by Julie Pointer

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7 Responses to Ouur

  1. Brooke Wednesday 30 April, 2014 at 4:58 pm #

    What a great idea, I was hoping Kinfolk would move in this direction!

  2. maggie Wednesday 30 April, 2014 at 6:49 pm #

    Holy cow this is amazing! This lookbook is stunning – I love the simplicity and structure of all the pieces.

  3. Ann Thursday 1 May, 2014 at 9:58 am #

    Beautiful collection and lookbook. I’m pretty sure the photos were shot in Copenhagen. Too bad this line won’t be available in Europe any time soon.

  4. Jacqueline Thursday 1 May, 2014 at 1:40 pm #

    Ah, love it! Wish I can have a whole wardrobe full of Ouur <3

  5. Lydia McCauley Sunday 4 May, 2014 at 10:21 pm #

    simple, wonderful style. i love these designs, as well as the fabric.

  6. Patricia Tuesday 6 May, 2014 at 8:20 am #

    Beautiful line simple and fresh.

  7. Debra Saturday 10 May, 2014 at 4:50 pm #

    Beautiful designs. Love the simplicity with elegance. Fab!

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